Senior Product Designer

I make complex tools feel obvious.

Seven years and a few time zones in, I connect the dots and make the messy middle of building products feel easy.

View selected work↓a27gonsalves@gmail.com

Selected work

A few things I've shipped

Theme
32%beta activation rate

Social Insights: Reddit-powered brand visibility

2026

A 0→1 product turning Reddit conversations into brand insights marketers can act on. Validated with 14 marketing leaders mid-build and shipped to a public beta inside HubSpot’s Marketing Hub.

Senior Product Designer · HubSpot0→1ResearchAI-assisted
$169Knet-new ARR

Modernising HubSpot’s Knowledge Base

2022–2024

HubSpot’s Knowledge Base was placed in maintenance mode, and it showed: over 40% of support-product complaints traced back to it. I connected sales, support, and engineering priorities into one two-phase plan: unblock upmarket deals with multi-KB support, then migrate the tool onto HubSpot’s modern content platform for good.

Lead product designer · HubSpotResearchDesign strategyPlatform

About

I read the room. And the roadmap.

Focus
Marketing tools
Experience
7+ years
Currently
Senior PD @ HubSpot

I design tools in the marketing space that help brands get their message out, and understand how it’s landing.

I got here sideways: an engineering degree, a master’s in information management, and a UX career that started in research (picked up across a few different countries along the way). That mix is why I adapt quickly, and why I can speak “engineer”, “researcher” and “PM” in the same meeting.

These days I care most about the parts of a product that are easy to skip: the processes, the edge states, and the handoffs that quietly decide whether good design actually ships.

What I do

  • Product strategy
  • Interaction design
  • Design systems
  • User research
  • Usability testing
  • Prototyping
  • Content design
  • Cross-functional leadership

Resume

Experience

Senior product designer with 7+ years of experience shaping content and platform products, with growing expertise in AI-powered features. I turn customer feedback and complex requirements into measurable outcomes.

  1. Nov 2023 to present

    Cambridge, MA

    Senior Product Designer

    ·HubSpot
    • Led design for Social Insights, a product that turns Reddit conversations into brand insights marketers can act on. Validated with 14 marketing leaders mid-build and shipped to public beta, reaching 32% activation.
    • Used AI across the design process: built prototypes to test multiple entry points in days rather than weeks, synthesised user feedback into themes, and wrote small PRs that tightened design-to-engineering handoffs.
    • Shipped multiple editor features and set up processes to streamline feature requests and prioritisation.

  2. Sep 2021 to Oct 2023

    Cambridge, MA

    Product Designer

    ·HubSpot
    • Led design strategy to move the standalone Knowledge Base product onto HubSpot’s content platform, joining business and engineering priorities into a two-phase plan. Result: $169K net-new ARR.
    • Designed knowledge base features that reached a 13.6% activation rate within 90 days.
    • Created a GitHub-based bug quality testing process for faster pre-release bug resolution.

  3. Aug 2019 to Aug 2021

    Lake Mary, FL

    Associate UX Designer

    ·CentralSquare Technologies
    • Ran qualitative research, including user interviews and usability sessions.
    • Set up product tracking to add quantitative insight.
    • Built processes to streamline cross-functional collaboration.

  4. Sep 2018 to May 2019

    College Park, MD

    UX Graduate Assistant

    ·University of Maryland
    • Surfaced usability issues by running usability tests and reporting user feedback to guide design improvements.
    • Co-authored a usability issues document that paired each issue with a proposed UX solution.
    • Cleaned faculty data so it was ready for import.

  5. Jun 2018 to Aug 2018

    Costa Mesa, CA

    Business UX Analyst Intern

    ·Experian
    • Audited an internal tool for usability and delivered issue artifacts with prototyped improvements.

Education

  1. 2017–2019

    University of Maryland

    Master of Information Management

  2. 2012–2016

    Symbiosis International University

    Bachelor of Engineering in Information Technology

Tools

Design
Figma · Sketch · Photoshop · Framer
AI
Lovable · Conductor · Claude · Glean · NotebookLM